Our formulas use modern, clean and green ingredients. We have developed and continue to develop safe, gentle and sustainable products, with Pure products using organic ingredients that are 100% certified. We strive to achieve the perfect balance of nature and science, substituting synthetic ingredients with natural plant-based alternatives.
PURE PRODUCTS USE
• Natural ingredients of natural origin • Organic ingredients are ‘100% certified’ • Biodegradable ingredients • Sustainable practices • Recyclable packaging • Soy inks • Vegan friendly formulations • No animal testing • No sulphates and parabens • No microbeads • No formaldehyde • No PEG • No genetically modified ingredients • Gluten free formulations